OBFM, Curate your identity
Creative directorㅣSeongjin Cheon
Brand strategistㅣChungjic Kim
Brand strategistㅣChungjic Kim
Brand planning / Brand strategy / Storytelling
Product strategy / Design concept / Furniture design / CMF coordination / Production follow-up / Art direction
Naming / Slogan / Logo / Symbol
Of the modern, by the modern, for the modern.
OBFM wants to talk about Modernity. Trace of modernization can be said to be the process of discovering concept of individuals. OBFM is a display module furniture brand that provides a framework for expressing yourself.